What is the best strategy to get real results with your company's advertising?

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The best strategy for achieving real results with advertising in your company involves an integrated approach, taking into account the main concerns of customers and adapting to different media channels and broadcast times.


Have you ever thought about preparing content with an attractive headline and a beautiful image and sending it to the wrong consumer? It won't sell, there won't be any interaction and it won't flow.

Therefore, being aware of all the steps to follow is essential to be successful in business. So, check out some guidelines to guide your strategy:

Know your target audience

Before choosing advertising channels and broadcast times, it is essential to understand who your customers are and how they consume information. Conduct market research, analyze demographic and behavioral data to identify the media consumption habits of your target audience.

For example, Starbucks conducts extensive research azerbaijan whatsapp data before launching new marketing campaigns to better understand its customers’ tastes and preferences. This has allowed the company to identify that many of its consumers are young adults who value convenience and quality. With this information, Starbucks has focused its campaigns on social media and mobile apps, ensuring that its messages are seen by its target audience in the environments where they are most active.



Choose the right channels

Based on your understanding of your target audience, select the most appropriate media channels to reach them. For example, if your audience is young and engaged on social media, prioritize advertising on platforms like Instagram, Facebook, or TikTok. If they are older and prefer traditional sources of information, such as radio or newspapers, consider investing in these media.

For example, cosmetics brand Glossier uses Instagram to reach its target audience, which is mostly young women interested in beauty and lifestyle. The company invests in engaging and collaborative visual content, encouraging customers to share their experiences with the products on social media. This focus on the right platforms has helped Glossier grow quickly and build a loyal community of followers.




Adapt to broadcast times

Consider the times when your target audience is most active and receptive to your message. For example, if you’re running radio ads, it may be more effective to target peak viewing times, such as during commutes or late afternoons. For social media, experiment with different times throughout the day and week to determine when your followers are most engaged.

Did you know that McDonald's adjusts its advertising campaigns based on the times of day when consumers are most likely to purchase certain products? Breakfast ads run in the early morning hours, while snack and dinner promotions run in the afternoon and evening. In addition, the company uses social media engagement data to publish content during peak user activity times, ensuring greater reach and engagement.

Continuously measure and optimize

Regardless of the channels and times you choose, it’s crucial to track the performance of your advertising campaigns and adjust your strategy as needed. Use analytics tools to measure return on investment (ROI) and other key metrics like click-through rate and conversion rate. Based on the results, optimize your campaigns by refining your targeting, messaging, and serving times to maximize results.