Understanding GST is essential to conquer India as a market through cross-border e-commerce!

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GST (Goods and Services Tax, or the Japanese equivalent of consumption tax) is levied on imported goods. Therefore, to prevent buyers from refusing to pay GST, it can be said that prepayment of import duties is 100% safe for cross-border e-commerce to India. Selling on a post-payment basis, as in developed countries, is likely to cause many import problems.

When importing into India, you are also required to obtain an Importer Exporter Code (IEC), so in either case, full prepayment is recommended.

Logistics
India is a vast country, so delivery to rural areas is still underdeveloped.
In particular, there is a risk of loss when using Japan Post EMS. Shipping by FedEx or DHL, which allows the recipient to sign for the package, has a lower risk of accidents.

settlement
The share of payments in e-commerce in India is as follows. Dlocal is a must in India.

UPI 36%
Credit card 27%
Debit card 15%
Bank transfer 8%
Deferred payment 7%
Smartphone payment (electronic payment) 5%
Other 2%
A nationally popular e-commerce site in India
Amazon
IndiaAmazon is a popular e-commerce platform in India.
Flipcart
sells a wide range of products from microwaves to fashion.
Snapdeal
Myntra
Tata CLiQ
Paytm Mall
Ajio
summary
A high-speed railway in India, utilizing Japan's Shinkansen technology, is scheduled to open in 2026 , so we'll be keeping a close eye on India's future development!

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