In 2023, video advertising will remain one of the main tools for promoting goods and services. Changes may affect the technological component, individualization of content, as well as the quality of videos.
Live broadcasts
Livestreaming allows brands to connect with their audience in real time. Users feel connected to the company and become more loyal to it. This effect is achieved due to the fact that live video is more trustworthy, perceived as fresh and relevant. The active development of this format is due to the pandemic and continues at the present time.
Mobile video
To access the Internet, most portugal email list users actively use mobile devices with a vertically oriented display along with personal computers. Visiting social networks is mostly done using gadgets. In this regard, in recent years, the volume of vertical videos, which are convenient to view on a smartphone screen, has increased many times over. In mobile traffic, they account for about 60%.
Personalization
Personalization of online video advertising will become one of the main marketing trends in the coming years. This will increase user loyalty and offer them exactly those products and services that are likely to arouse their interest.
Personalization of video advertising
Individualization can be expressed both in the development of content for a specific target audience and in the creation of a product aimed at a specific person based on data about their past behavior. Thus, fans of the computer game Dota 2 are offered personalized animation of game episodes, special characters, their lines, etc.
Short video
Short videos allow you to convey the main mission of the brand and the unique properties of the product to the audience in just a few seconds while the advertisement is shown on the screen. The lack of time for an informative description is compensated by vivid images, memorable plots that are stored in the memory.
Social media
Social networks have long since taken a strong place in the online advertising market. Brands are developing huge amounts of content optimized for viewing on VK, TikTok, YouTube, Telegram, etc.
Streaming services
Streaming services, whose popularity peaked during the pandemic, remain in demand today. In this regard, marketers are actively optimizing their video content to display ads for programs and series available for viewing on the relevant platform.
VR and AR
Virtual and augmented reality technologies open up new possibilities for creating effective online video advertising. Realistic videos with 3D graphics elements make it easier to establish emotional contact with the user and allow a more complete and clear presentation of the unique properties of the product.
Artificial Intelligence (AI)
With the help of programs based on artificial intelligence, marketers can create personalized advertising materials taking into account the history of user activity on the Internet. This concerns not only the content, but also the optimal time for showing videos, taking into account the location of the client in which a certain product may be of interest, etc.
Case: VT-metall
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