The marketing strategy should be described here.
The section consists of four important blocks:
Market entry strategy.
A development strategy that includes several areas. Internal development: recruiting new specialists, acquiring other businesses, promoting a franchise. Horizontal integration: expansion by purchasing another company in the same field of activity. Vertical integration: when one organization manages separate areas of production or distribution.
Sales strategy: own sales department, attracted distributors, retailers.
Advertising strategy. How south korea email list will you convey information about the product to the audience? The most effective approach is to combine advertising, promotion, printed materials (catalogs, leaflets, brochures, etc.), and involve the media.
So, the marketing strategy is ready, what to write next in the business plan? Now we need to highlight the comprehensive approach to the sales strategy, namely its two components:
Work of the sales department: will you have one at all, and if so, will it involve internal resources or rely entirely on contractors? How many salespeople will work in it? How do you plan to attract specialists? What training and motivation systems will be used for personnel?
Sales strategy. Here you need to write down specific actions, expected results, plans for the future. Make a list of contacts of potential buyers, arranging them in order of priority. Calculate how many cold calls you need to make in a specific time period. What is the average number of calls for one deal? Calculate the average deal amount, the average income of one manager.
Financing procedure
If your business requires funding, then when writing your business plan, make a section in the document outlining your requirements.
Describe here:
The need for funding at the current point in time.
Potential need for funding over the next 5 years.
How do you plan to distribute the funds raised?
Financial strategy for the future (buyout, sale of business, debt payments, etc.).
All this is described in general terms, but with an indication of the amounts (required now and later).
Financial forecasting
Pay enough attention to this point, because for any investor this is an important point.
What to write in the section:
Figures for the past few years. If this is an ongoing business, provide data for 3-5 years. Include income statements, expense statements, cash flow statements, and balance sheet statements.
Long-term financial projections. Communicate your plans for the near future to investors. Write down for each year what profit you plan to receive, what expenses are expected. Make sure that the financing you are counting on will be sufficient to implement the projections.
Present all financial data in the business plan as a brief analysis. Visualization of figures will make the picture more clear, so graphs will be useful here.
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