What are the benefits of implementing CRM?

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CRM is being adopted by many companies, regardless of industry. Some who have not had much exposure to it may be wondering what benefits CRM brings. By introducing CRM, you can centrally manage customer information kazakhstan consumer email list and use that information to improve customer satisfaction, streamline operations, and increase sales. In order

to maximize the effectiveness of CRM, it is important to understand its benefits and how to use it. In this article, we will introduce the benefits of introducing CRM and the key points for using it.

What is CRM?
CRM (Customer Relationship Management) is a strategy and concept aimed at managing and optimizing relationships with customers. CRM is sometimes mistaken for a type of IT tool, but CRM is merely a concept, not a tool or system. Recently, tools and systems have also been collectively referred to as CRM, but in this article, we will refer to the concept as "CRM" and the tools and systems as "CRM systems." Concepts similar to CRM include MA (Marketing Automation) and SFA (Sales Force Automation). These are tools related to customer management and business process optimization, but each plays a different role.



Source: [B2B] What is the digital transformation of sales activities progressing amid the COVID-19 pandemic? Considering "MA", "SFA", "CRM" and call centers in marketing and sales

As can be seen from this diagram, MA is a tool that automates processes in the marketing field. SFA is a tool that supports the sales process from negotiation to order. CRM integrates and manages information from all departments, from marketing to sales and customer support. This allows information on not only existing customers but also potential customers to be managed in an integrated manner, and this data is used in daily activities. By introducing CRM, you can expect to see more efficient sales activities and improved customer satisfaction.