It can provide a more comprehensive overview of the customer journey from start to finish. Instead of assuming that the exit page was so awful that it drove people away, explore the idea that it might have just been the straw that broke the camel’s back.
On the other hand, it could very well have been an sweden mobile database intrusive pop-up at the wrong time. Using this handy tool lets you know for sure.
VWO testing
Falling squarely into the testing category, VWO Testing allows you to set up multivariate tests — which are just a variety of split tests, to you and me — and monitor user reactions to the test in real time.
You can use "guard values" to prevent bad experiments from continuing for too long and to run concurrent tests without conflict.
That said, it also offers powerful heat mapping tools, so it can also work as web analytics.
VWO is also intuitively designed, so if you're hesitant to start testing left, right, and center, it's a pretty nice way to ease yourself in.
CrazyEgg
Featuring features like heat maps, scroll maps, confetti reports, and more, CrazyEgg can collect data about your site’s users and run separate tests simultaneously. Start by discovering whether users are more likely to use a mobile, desktop, or tablet device and go from there.
It is designed to be used without technical experience, and pricing starts at a reasonable $24 or about £18 per month.
Instapage
Something a little different here: Instapage helps you create beautiful, personalized landing pages.
This means you can test different versions of your website on different segments of your audience, based on the data you already have about them.
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