Step 1: Choosing an idea and type of content
Think about what you would like to ask your customers to do. For example, to design your online store, to write a slogan, to leave a review of your product, to take a photo with your product or to make a video about it, etc.
You can organize a contest to determine the best participant, award them with a prize, or simply post the content on your website or in a social network group. When organizing contests, keep in mind that the more difficult the conditions of your event, the more likely it is that the level of user content will not meet your expectations.
Step 2. Preparing the gift
Think about the gift that the el salvador email list winner who creates the best user UGC will receive. The reward can be a gift, a discount on your store's products, publishing user UGC on the site, etc. Prepare the gift in advance.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Step 3. Creating a call-to-action message
Formulate a text to attract customers to participate in the competition, publish a photo or video, indicate the time frame of the promotion and a list of requirements for those participating in the competition. This information must be posted on the website, in social networks, and also connect an e-mail newsletter.
Step 4. Selecting a platform for users to post content
Social media is the most common place to post user-generated content. In this case, user-generated content is created for the purpose of the target audience showing their love for the brand and telling others about it. This is a smart marketing move, given the reach of users on social media. This move can increase sales and attract new customers.
To launch user content on social networks, you need to ask buyers to create it and share it on social networks, marking the post with the necessary tag (hashtag). The hashtag can indicate the name of your online store, company, product, as well as the name of the competition.
Read also!
"SMM Marketing Will Change Your View of Promotion"
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When choosing a social network, you need to consider what user content is most common on the Internet and what restrictions there are on posting information. For example, photos or mini-videos will be relevant on Instagram, but if your customers write long text, then a social network like Twitter is definitely not suitable for publishing such content.
If you are running a serious contest, ask participants to send you their UGC via email.
Stage 5. Content selection and winner selection
When selecting the best participant and choosing content for posting, it is important to consider that the UGC you select will work for your company's reputation. It should be competent, high-quality, and appropriate to your brand in its level.
Stage 6. Awarding of the winners
Hold an awards ceremony for the winners and thank all the participants for their ideas and great user content.
Step 8. UGC campaign analysis
It is necessary to analyze the statistics of new users, sales level, leads during the UGC campaign. Find out what real results you were able to achieve with the help of user content. This will help you see how your company is developing on the Internet and what influence users have on it.
As you can see, all these steps are simple and straightforward. The effort required from you in this situation is minimal, and the amount of user content you attract can be quite impressive.
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