How to create a marketing automation scenario [5 recommended basic scenarios included]

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Many companies that have introduced marketing automation (MA) may be having trouble using it effectively. If you do not design a scenario that meets your objectives, you will not be able to use MA to carry out effective marketing activities. This article focuses on B2B companies, explaining the benefits and steps for creating MA scenarios, and introducing some recommended basic scenarios.

What is a Marketing Automation Scenario?
When you think of a scenario, many people probably think of a summary of nigeria consumer email list lines and plot developments in a movie. In this way, a scenario is a path to realizing a plan. MA scenarios also create a path to achieve goals such as "sales" or "conversion," and build a system to execute it automatically. When a lead takes a specific action or meets certain conditions, pre-prepared actions and tasks are executed, guiding them to goals such as "sales" or "conversion." In order to realize an MA scenario, you need to create a scenario based on an understanding of customer purchasing behavior and use the MA tool appropriately.

MA is also explained in this article, so please take a look.

Benefits of creating scenarios
Creating an MA scenario will enable you to carry out efficient marketing activities. Let's take a look at the specific benefits of creating a scenario from the following three perspectives.

Improved operational efficiency through automated response
By creating MA scenarios, you can automate your marketing activities and make your work more efficient. There is no need for traditional inefficient tasks such as manually sending emails and managing lists. Once you create a scenario, you can duplicate and adjust it for reuse, allowing you to use it in a variety of patterns. MA excels at reacting to customer behavior. By creating patterns for this response, you can eliminate missed responses and mistakes, and reduce effort and time.