Mailchimp Email Template Gallery

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Mailchimp also integrates artificial intelligence into its software, however it does not have a real AI email generator capable of automatically creating the subject, text and layout of a newsletter, as seen with GetResponse. Mailchimp's AI can still assist you in the creative phase, providing for example practical advice such as the number of words, characters or emojis to use in the subjects.

Mailchimp’s email editor features integration with Giphy and other valuable built-in tools. At the same time, it doesn’t come with free images . For many small businesses, this could be a deciding factor, as they often don’t have full-time designers to create custom images for email campaigns.

A more welcome feature is the Style Editor , which allows singapore phone number list you to easily adjust the style of all the individual elements of your messages, such as headers, paragraphs, or buttons. This may not be particularly practical if you're using pre-designed templates, but it's invaluable when setting up your first campaign or adapting it to the season.

mailchimp email editor
Finally, the email builder only offers a simple email preview. Not the best when you want to check how the message would look in dark mode or in different inboxes.

GetResponse also allows you to perform A/B tests of messages (up to 5 variations at a time) and to optimize sending times thanks to the Time Travel and Perfect Timing functions . Our recent research on email marketing in Italy has shown that email marketers who use these tools can expect click-through rates that are 40% higher than average and better deliverability.