We all want the same thing: TO SELL… But friends, to sell MORE and BETTER you first have to build loyalty . So let’s learn how to build customer loyalty to increase sales.
Building customer loyalty What a wonderful wish! Don't forget that it is an essential part of any digital marketing strategy for any business , including yours, and it must be worked on intensively... but for one reason or another... it is always forgotten, and of course, sales don't come.
As you well know, it is more difficult to get a new customer than to get those ios database who have purchased your product or service to make the desired conversion again .
Investing in a customer loyalty strategy will help you, among other things, to increase your turnover more easily than if you spend all your money on advertising to get new customers.
At La Factoría Creativa we apply this saying on certain occasions: “A bird in the hand is worth two in the bush.” But… why do we think this way? We have been improving the user experience for all our e-commerce sites for years through different effective customer loyalty techniques . And they work! The power of taking care of your customers achieves great results , and if you don’t know how to do it, this article is ideal for you to apply it to your business.
What is customer loyalty?
Customer loyalty consists of the set of strategies, techniques and actions that a company carries out in order to retain its customers and ensure that they continue to choose its product or service on an ongoing basis.
Do you know the 6 stages of customer loyalty ? Pay attention:
Awareness : The customer discovers your brand and what it offers.
Search : Your audience searches for information about you on your website or social networks.
Purchase : What we all like Conversion completed!
Use : the customer tries the product or service they have purchased and makes a decision based on the benefit they obtain.
Repeat : After being satisfied with the purchase and receiving continued good treatment, the customer decides to repeat the purchasing experience with your brand.
Recommendation : The customer recommends you to their closest circle and encourages them to make a purchase on your website.
These six stages of customer loyalty resemble a process, that is, each time a customer moves from one phase to another, we are talking about increasing brand loyalty , the ultimate goal of customer loyalty .
A clear example: a customer who buys again from your online store (phase 5) has a much higher commitment than the person who has just made their first purchase (phase 3). So it seems clearer to you, right? Take care of your customers so they can take care of your brand!
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