That short phrase that pops up under your mouse

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Ever hover over a tab in your browser? is the page title. Although the description is not visible on your page, it is very important to search engines. In fact, the page title and description are one of the first factors that search engines look at to determine your site's ranking. Additionally, once your site appears in the search results, web surfers will read your title and description to figure out what your site is about and decide whether or not to check it out.

Use anchor text
When you write text for your website, consider where you might use anchor text on your website. What is anchor text? No, it has nothing to do with sailing. Anchor text is the clickable text on a hyperlink that visitors can use to be taken directly to another website, either on your website or elsewhere on the internet.

Effective anchor text should be used to help users navigate your site and find what they’re armenia whatsapp data looking for. It should also include keywords and phrases related to what you do. For example, if you own a shoe store, the words “Check out our selection of children’s shoes” on your home page could link via anchor text to your online store that sells — you guessed it — children’s shoes.

Anchor text is a great way to boost your SEO, but keep in mind that excessive linking or anchoring that doesn't actually help your readers can raise some red flags with Google.

Add alt text to all your images
Search engines are great at reading the text on your website, but they haven't figured out how to read the images on the page. To understand what's in a photo or graphic, search engines look for "alt text," a concise (no more than a few words) written description of each image on a web page. When writing alt text, be sure to accurately describe what's in the image, but try to include your business name or a few keywords related to what you do.