Benefit #4: Saves Time for Your Sales and Marketing Teams

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Email automation is also effective at keeping customers interacting with your brand. For example, 45% of subscribers who receive “win back” (re-engagement emails) will go on to open subsequent emails, according to data from Return Path. By scheduling regular messages, you can retain customers who might have otherwise been lost.

Benefit #3: Built for Upselling and Cross-Selling Customers
Automated email marketing also allows you to segment your list of subscribers based on factors like web activity, purchase history, and interests in order to create targeted cross-selling and upselling opportunities. Ecommerce platforms and CRMs offer plenty of data to inform triggered campaigns.

Say you have a segment of customers who purchased a winter coat from your store. You can set up an automated, personalized campaign that recommends scarves and mittens to pair with their purchase. This is a great way to raise average order values among your existing customer base.

With the right tools, all of the above benefits of email marketing can be accomplished with minimal manual input from your company’s sales, marketing, or customer service staff.

Once you’ve created the necessary email templates and set up criteria to bolivia phone number list trigger email sends, automated email campaigns practically run themselves. This frees up your teams to focus on tasks that truly need a human touch while making them faster and more efficient at repetitive but essential tasks.

8 Email Automation Flows to Get You Started
To help you get up and running, we’ll walk through eight of the most important email automation series for reaching your revenue, customer satisfaction, and retention goals. As you build emails for each of these flows, make sure to read up on email marketing best practices for tips and inspiration.

1. Nudge Shoppers With Automated Abandoned Cart Emails
Given that nearly 7 out of every 10 ecommerce carts are abandoned, salvaging even a small percentage of your store’s abandoned carts can yield substantial returns. Turning those exits into sales could be as easy as setting up automated cart abandonment emails. According to Mailchimp, cart abandonment emails yield 34 times more orders per recipient than through standard marketing emails alone.

Many times, simply reminding customers that they still have products in their shopping cart is all that it takes to convince them to complete their purchase. Many ecommerce stores also choose to offer discounts to encourage conversions.

Goals for Abandoned Cart Emails