Placement on Low-Quality Sites Low-quality

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Spread Awareness: Educate your team about common advertising scams so they know what to look for. Step 4. Conduct Regular Campaign Audits Frequent audits help ensure your ad spend aligns with your business goals and is not being wasted on fraudulent activity. When auditing your campaigns, you should: • Audit your conversions, clicks and impressions against your expected metrics.


• Investigate unusual spikes in traffic or engagement that don’t align kazakhstan cell phone number list with campaign performance. • Monitor the geographic origin of your traffic — suspicious sources could indicate bot activity. Step 5. Limit Aor irrelevant websites are a common breeding ground for ad fraud. Avoid broad ad placements and focus on targeting reputable sites or platforms where your audience is most active.


• Use ad platforms that provide transparency into where your ads will appear. • Instead of blacklisting bad websites, opt for whitelisting specific trusted sites instead. • Regularly review the list of sites where your ads are displayed to weed out low-performing or suspicious domains. Step 6. Insist on Detailed Reporting Scam advertisers often provide vague or inflated reports to mask fraudulent activity.