YouTube Ad FormatYouTube ads are video ads that can be placed on YouTube and Google's video partner sites, regardless of whether they are an app or a website .
Unlike search ads and display ads, you can approach users using video, which makes it more memorable than still image ads.
YouTube ads can be delivered through the Google Ads settings .
YouTube ads come in a variety of ad formats, including unskippable video ads, skippable video ads, and ads that appear on YouTube's homepage.
What are YouTube ad formats?
YouTube Ad FormatAs the name suggests, a YouTube ad format is the type of ad that can be delivered via YouTube ads.
YouTube ad formats include:
Skippable in-stream ads
Non-skippable in-stream ads
TrueView video discovery ads
Bumper Advertisement
Outstream Ads
Masthead Ads
Let's take a quick look at each ad format.
Skippable in-stream ads
Skippable in-stream ads are YouTube ads that are served before, during, or after videos on websites and apps.
When to use ad formats Skippable in-stream ads appear before, during, or after videos on websites and apps on YouTube and our partners.
How ad formats work These are video ads that are played before, during, or after another video.
Users can skip the ad after 5 seconds of playback.
Where to place ad formats Skippable in-stream ads appear on YouTube video watch pages, as well as on websites and apps on Google video partners.
Fee This is the CPV cost that is charged when a user watches a video for 30 seconds (or until the end if the ad is less than 30 seconds) or takes an action such as clicking on the ad before 30 seconds have passed.
With the Target CPM, Target CPA, and Maximize Conversions bidding strategies, charges are incurred based on the number of impressions.
The campaign objective you choose when using the ad format
Sales Promotion
Generate leads
Website Traffic
Brand awareness and reach
Compare products and brands
Skippable in-stream ads allow users to choose whether or not to skip the video ad after 5 seconds .
The key is to capture the user's interest within the first 5 seconds.
Non-skippable in-stream ads
Non-skippable in-stream ads are YouTube ads that you use when you want viewers to watch a video until the end.
When to use ad formats Use non-skippable in-stream ads to display video content before, during or after videos on websites or apps on YouTube or Google video partners, or when you want users to watch the video until the end to convey your complete message.
How ad formats work Non-skippable in-stream ads are video ads of 15 seconds or less that play before, during, or after another video and
cannot be skipped .
Where ad formats appear Non-skippable in-stream ads appear on YouTube videos, and on websites and apps on Google video partners.
Fee Non-skippable in-stream ads use target cost-per-thousand impressions, which means you're charged based on the number of times your ad is displayed.
The campaign objective you choose when using the ad format
Brand awareness and reach
Some non-skippable in-stream ads may also be displayed on YouTubeTV under certain conditions.
Another advantage of non-skippable in-stream dominican republic telegram data ads is that they cannot be skipped, meaning users can watch the ad until the end .
However, the disadvantage is that since you cannot skip the video, it can be stressful for users who want to watch the video quickly, and may actually leave them with a negative impression .
True View Discovery Ads
TrueView discovery ads are YouTube ads that appear on the mobile version of YouTube's homepage and other sites.
When to use ad formats TrueView video discovery ads are used to show videos where people are looking for video content, such as next to related videos on YouTube, in search results and on the mobile YouTube homepage.
How ad formats work TrueView video discovery ads consist of a video thumbnail image and text.
The size and format of the ad varies depending on the destination, but they all play when a user clicks on it.
The video plays on YouTube's video watch page or channel homepage.
Where ad formats appear TrueView video discovery ads are
YouTube search results
Next to related videos on YouTube
YouTube mobile homepage
It will be displayed in places such as:
Fee You only pay when a user clicks on a thumbnail and watches an ad.
The campaign objective you choose when using the ad format
Compare products and brands
TrueView video discovery ads are ads that users click on themselves if they are interested in seeing the ad .
Since users who are already interested in the brand or product will click on it, it is effective to use it for the purpose of comparing products or brands.
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