A lead has shown interest in your business

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A well-crafted lead capture page helps you attract and identify qualified leads from the start, allowing your sales team to focus on those most likely to convert. What Is a Lead? We’ve mentioned leads throughout, but what exactly are they? A lead is an individual or organization that has expressed interest in your products or services. This interest is often shown by taking action, such as filling out a contact form, downloading a resource, subscribing to a newsletter or engaging with marketing content.


Leads are at the beginning of their customer journey and can vary malta cell phone number listin how ready they are to purchase. Some leads may be exploring options, while others might be closer to a buying decision. Don’t confuse leads with prospects, though. but hasn’t been qualified yet. To become a prospect, a lead needs to be vetted to confirm they’re a good fit and have the potential to become a future customer.


There are four main types of leads based on their level of interest: • Marketing Qualified Lead (MQL): These leads show interest through marketing efforts, such as attending a webinar or downloading a resource, indicating they’re more likely to become customers than general contacts. • Sales Qualified Lead (SQL): Vetted by the sales team, these leads are ready for direct sales engagement, often display clear purchasing intent and align with the ideal customer profile.