The cost of printing a menu can eat into your profits. A menu cover can run anywhere from $10 to $50 per cover , which doesn't even include the menu pages.
So if you need 50 restaurant covers, expect to spend $500-$2,500. And if you need to update your menu, be prepared to pay the cost of printing the page again.
When you use QR code menus, there is no need to print physical menus. All you have to do is print QR codes, which are very inexpensive.
Therefore, QR code offers allow you to reduce printing costs and increase profits.
Research shows that restaurants can lose up to 15% of their profits due to long wait times. Now, long wait times can be for many reasons, some unavoidable and some completely avoidable.
For example, if a guest orders a special meal, they will definitely give you some time.
But what if a guest walks into your restaurant and has to wait 15 minutes for a waiter to show up? This can be a turnoff for guests. The good news is that this can be easily avoided with QR codes.
You can use QR code menus to enable digital ordering. Guests can visit the digital menu and place an order online architect database from their smartphones, instead of waiting for a waiter to pick up their order.
Doing so will significantly reduce wait times and improve the guest experience.
Grow your email list
Email marketing, while underutilized, is a fantastic marketing and customer engagement tool for restaurants. Data from Orderup shows that 10% of restaurant guests sign up for emails without any offers or discounts.
And with QR codes, you can easily collect email addresses. Create a QR code for your email list landing page and share it with your restaurant guests.
Once you have email addresses, you can send amazing offers to your guests and encourage them to return to your restaurant.
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