Better competitive advantage

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Another benefit is the increase in competitive advantage.

SEO is very important in this regard: optimizations help websites stand out in search results, attracting more customers, generating brand recognition and more sales opportunities.

In this way, companies outperform the competition and reach more people with ease.

Customer loyalty
Digital marketing actions not only help to achieve sales, but also to strengthen the relationship for customer loyalty. The emphasis on supporting the consumer and respecting their decisions is crucial for the development of this connection.

Furthermore, this type of marketing is highly customizable, with specific tactics for certain clients. This personalized treatment favors communication, breaks down barriers and makes it possible to build loyalty.

What metrics to use at this point?
In this section, we are going to mention some metrics that can be adopted to evaluate the results of Digital Marketing.

One of them is the customer acquisition cost (CAC) . This indicator helps to find out how much it costs to attract someone to become a customer, that is, to close a deal. It boils down to the investment in all communication tactics and tools divided by the number of people who become consumers.

By studying this number, you can understand argentina phone number list whether you need to work on reducing this cost by building customer loyalty or increasing the average ticket, for example.

ROI is also very important. It can be calculated in a split form, by project or campaign. It is the indicator of profit achieved in relation to what was invested.

How to measure results in digital marketing
The conversion rate gives us insights into the effectiveness of the company's lead generation machine. It analyses how many visitors have actually been converted into leads.

On the other hand, the number of visitors to your website or blog is important to generate visibility about the people who enter the website. It is essential to understand if SEO actions are sufficient or if it is necessary to invest in paid traffic searches.

It is interesting to mix metrics to get a more complete view of the results. The visitor metric, for example, can be combined with the conversion rate for a deeper understanding of the ratio of people who access the website and those who become leads.