PPC vs. CPC: Understand the difference

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Although they may seem like analogous concepts and are used fluidly in marketing campaigns, PPC and CPC are not synonymous.

As we have noted above, PPC is a paid advertising model where advertisers pay a certain amount of money each time a user clicks on their ad.

On the other hand, CPC serves as a financial indicator to measure the total cost of each click on the campaign ad.

What are PPC models?
Paid search engine advertising has emerged as an extraordinary resource for promoting small businesses.

Generally speaking, you should consider the existence of 2 types of PPC model. But be careful! It is not possible to say that one model is better than the other because their effectiveness is closely related to:

solutions that the company markets;
marketing strategy;
budget available for this purpose.

Fixed rate model
Under this system, you work with search engines by negotiating and agreeing on a fixed dollar amount for each click they make on your ad.

Typically, search engines publish a rate schedule for keywords . It is worth remembering that keywords are expressions and phrases that we enter into search engines in order to find what we are looking for.

In short, the flat-rate model is an online popularity contest in which the most relevant or searched keywords will cost more per click than those that get fewer searches.

That being said, it's clear that there's a need for keyword research in your field, isn't it?

Auction model
Also known as the bid-based model, it is based azerbaijan phone number list on a real-time auction where the highest bidder obtains the most popular keyword.

In this model, the potential buyer sets the maximum price he or she is willing to pay each time someone searches using a relevant keyword.

The auction determines who wins and which ad will appear higher on the page . This is called ad rank . Here's a look at the main factors involved in the bid-based PPC model:

quality of your website landing page where the customer is going;
expected click-through rate ;
ad relevance.
Each factor is based on the keywords that have been used.

In short, the fixed-rate model is interesting when the company needs to keep the budget within a certain amount, that is, prioritize consistency and predictability.

On the other hand, the auction model is the best alternative when the goal is to develop the brand and expand the customer base.