IV. Stay up to date with Google's algorithm

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Google frequently updates its search algorithm, making significant changes such as the one they made to AdWords, completely removing right-hand column ads and implementing top 4 ad blocks on many commercial searches.

While this was a paid search update, it had significant implications for Click Through Rate (CTR) for both organic and paid results, especially on competitive keywords.

These types of modifications must be understood in order to plan a strategy regarding site rating.

V. Follow Google's guidelines
Google's quality guidelines cover the most estonia phone number list common forms of deceptive or manipulative behavior, so the search engine may respond negatively to other dubious practices not listed here.

It's not safe to assume that just because a specific deceptive technique is not covered on a company's guidelines page, Google approves of it.

Create pages primarily for users, not for search engines, and above all, don't try to trick them at any time because AI will notice this. On the other hand, it's not ethical at all, which will influence the trust they have in your brand or the first impression you will give.

Avoid tricks that aim to improve ranking; of course, they do not help users and will not provide a concrete answer to the question of how to rank my website.

Our website must be unique, valuable and attractive, standing out from the competition for its good content.

These guidelines are absolute, because if we want to rank in the best, most efficient and popular search engine of all, our services must be authentic and guided by good practices.