Campaign name

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This field is used to identify your campaign, for example:


In that example, utm_campaign is a blog post, which identifies that the purpose is to track traffic coming through blog content.

To view it in Google Analytics, go to Acquisition > Campaign > All Campaign.

This way, you can check and conclude which campaigns have been most successful and deserve more attention in future actions.

Now let's see how to apply UTM parameters to the main channels.

End of the campaign
This field is used to track keywords used in Google Adwords campaigns.

In that case, the term would be "word."

If you have paid campaigns outside united kingdom phone number list of Google, like Bing or Yahoo for example, you will also need the UTM parameter to crawl those search engines .

Otherwise, Google Analytics won't detect the difference.

How to insert UTM parameters in social networks
Let's say you have your target audience focused more on Facebook and since a lot of your traffic comes from there, you want to measure traffic from the channel.

UTMs can do that.

Additionally, each link can be tracked separately. Here are some examples:


So once you start getting data, Google Analytics will start sending reports taking into account each of the URLs.