Google Tag Manager is an excellent ally when it comes to managing tags on your website, making this job easier by using a single code with which you can update them to track your SEM strategies and campaigns.
Sounds interesting, right? Here are 10 things you should know and that will benefit you from using it. You will end up totally convinced!
Google Tag Manager: what it is and what it is used for
Google Tag Manager or GTM is a system for managing and tracking tags, lithuania phone number list which serve as indicators to obtain metrics for a strategy.
This tool, launched in 2012, seeks to simplify the insertion of HTML code into the website to achieve proper tracking.
How much does Google Tag Manager cost?
It is completely free and can be used to measure your Google Ads, Google Analytics, Facebook Ads, Wordpress strategy, among other tools. It provides fairly accurate information, so tracking enthusiasts should definitely use it.
Thanks to this tool, you will be able to understand the results of your marketing strategy, know where your audience comes from and optimize your actions. It's a must!
How to use Google Tag Manager?
To start using GTM you will need to install the tool and learn some basic details, so we recommend that you complete the official Google Tag Manager certification.
We share essential issues with you here.
What are tags in GTM?
The tags that Google Tag Manager works with are actually fragments of code that allow you to measure and track both visits and actions performed on your website.
These tags are responsible for collecting data and sending it to a system, such as the Facebook Pixel or Google Analytics. They work based on a trigger, which are actions that the administrator defines, and which are the ones that are going to be measured on the website. An example would be filling out and sending a form successfully.
Photo from Google Marketing Platform.
How to configure GTM?
Unlike other products, this tool does not automatically start with an existing Google account, here are the steps:
1.- Go to tagmanager.google.com and create an account with a Google email. We recommend using your brand name.
2.- Configure your first container. This is the piece of code that you will add to your website.
3.- Once you get your code, you can install it on your website or application. The first piece of code uses Javascript to fetch information, this snippet is placed at the top of the <Head> section of your pages. The second piece of code is an HTML iframe. It is placed after the opening <Body> tag of each page.
4.- Done! It's time to add and manage tags to record the data you need.
How to install Google Tag Manager on Wordpress?
To install Google Tag Manager in WordPress, you can do it easily with the official plugin called Site Kit by Google . With it, you won't need to edit code and you can also manage a series of tools, such as Analytics, AdSense, Search Console, among others.
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