HubSpot Analytics interface:
Screenshot 2023-05-17 113752
What GA4 and HubSpot have in common
Both tools, HubSpot Analytics and GA4 , have several features in common:
Conversion tracking
Conversion tracking is an important feature for measuring the success of marketing campaigns and tracking lebanon phone number data conversion paths. It tracks what actions users take on your website or app that lead to a desired goal, such as making a purchase, filling out a form, or downloading a file.
HubSpot Analytics makes it easy to create and track conversion goals with conversion forms , measure button clicks, and track conversion events on your website. It provides clear reports on conversions, their success, and the corresponding conversion paths. Plus, if you have your website built directly in the HubSpot platform, you can easily and automatically track every click on your CTA button.
Conversion measurement in HubSpot Analytics:
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GA4 takes conversion tracking a little further, allowing you to track every interaction your website visitors have within a single session. You can also define and track custom events that are relevant to your website or app. This allows you to measure conversions and goals based on specific actions that users take. GA4 also provides detailed information about conversion paths and conversion success analysis.
Conversion measurement in GA4:
Screenshot 2023-05-17 122703
Sources of visit
HubSpot provides a comprehensive view of your website traffic sources , allowing you to analyze organic traffic, direct traffic, social media, email marketing, referrals, and more for your entire website and individual pages. HubSpot also includes offline traffic sources, so you can include offline contacts in your analysis.
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