Bill Gates once said: Content is king! We say: Smart content is king! With the Smart Content tools of the HubSpot CMS, you can display content specific to your target group.
Examples of smart content can be:
Referral source: If a visitor comes from a social media platform, define smart, customized content depending on the network (Facebook, LinkedIn, etc.).
Lifecycle phase: Depending on the classification of the life cycle phase (e.g. Marketing Qualified Lead, Sales Qualified Lead, Opportunity or already a customer) , offer interesting or further information.
Device: Consider who is using which device to cameroon whatsapp data access your pages. For example, provide shorter texts for the smaller display of a smartphone in order to improve user- friendliness .
This way you can also smartly adapt your CTAs (calls to action) and landing pages.
In short: Use smart content to make your website even more efficient and interesting for your visitors! By targeting them more specifically, you increase the chance of very good conversion rates.
CTAs, forms and landing pages form the gear for your lead generation.
With CTAs, you encourage your website visitors to take a specific action. You can create the CTA as a simple button or as a designed image banner to direct visitors to a landing page. With HubSpot, CTAs can be managed centrally and placed anywhere on your website.
The forms required for lead capture are easy to put together and can be integrated directly into the desired position, e.g. on the landing page. You can choose to insert pre-defined fields into the form simply by dragging and dropping them, change fields or define them completely anew.
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