Create one or more buyer personas to align your marketing strategy with. Personas are semi-fictional customers to whom you give a story, including typical problems and ways of thinking. You also determine characteristics such as age, profession and position in the company, salary, skills, etc.
It is much easier to write appropriate content or create appealing advertising material when you have a specific person in mind. Depending on the company and your services or products, there may be different personas. However, we recommend using only two or three personas, otherwise it is easy to get bogged down.
You can also define so-called anti-personas finland whatsapp data if there are certain groups of people who keep contacting you but are not suitable customers. Think about how you can formulate your offer so that you receive fewer such requests, of course without turning people away outright.
With the results of your previous considerations, you can now set very clear goals.
A goal is a dream with a deadline.
The best way to formulate your goals is to use the SMART formula:
Specific – the more specific, the better
M easurable – best expressed in numbers
Attractive – desirable and in line with the company philosophy
R ealistic – possible and feasible, all necessary resources are available
T erminated – fixed date
The general answers to question 1 now become concrete plans that are easy to communicate and verify. For example:
Generate leads → Receive at least 200 new contacts via the website by December 2019.
Increase sales → Achieve 15% more sales through our webshop in the third quarter of this year than in the same period last year.
Set your goals high, but achievable. If you've had one customer per month through your website so far, it would be unrealistic to expect 1,000 now. But you can slowly increase your goals.
Celebrate successes with your team! Even if it's "only" 175 new customers or 10% more sales.
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