Now that artificial intelligence is within reach of small and medium-sized businesses, they can access a huge variety of tools to create more sophisticated and personalized marketing strategies .
Do you want to know what these marketing tools do? To make it clearer, we are going to group them by their main function:
GUY USE EXAMPLES OF USE TOOLS
Versatile AI Multitasking* An entrepreneur uses AI to generate ideas for social media posts on a topic and document it through summaries ChatGPT, Gemini, Microsoft Copilot, Claude, NotebookLM
Content generation Creation of written, visual or multimedia content An e-commerce business creates blog posts with images tailored to its brand Jasper AI, Copy.ai, Canva, Midjourney, Dall-E, Frase.io
Data analysis Identifying patterns and key data to automate and optimize marketing processes A consultancy wants to identify business opportunities in its communications and CRM HubSpot, Optimove, Pardot
Customer interaction Automating customer interaction through data analysis and content generation An SME needs chatbot support that answers its customers' questions instantly to close more sales Brevo, Tidio, Intercom
*Versatile AI is also used to generate content, analyze data, and automate processes, but it does not specifically focus on these uses.
Benefits of AI in digital marketing campaigns
It is clear that generative AI is primarily used in marketing and sales ( 34% according to McKinsey ), specifically when it comes to creating content and offering personalized experiences.
“Generative AI is going to change marketing – how we work, how we create, and how we deliver exceptional customer experiences [...] AI and technology have helped marketers target our audiences more accurately.”
— Alexis Zamkov, Global Offering Leader at IBM Technology
And what advantages does all this have?
Immediate insights , without dedicated teams to analyze large volumes of data.
Greater personalization that improves campaign segmentation thailand phone number list and increases conversions.
Increase email openings with advanced AI features for email marketing that optimize sending times.
Better customer experience , with chatbots that answer questions instantly.
More coherent multi-channel campaigns thanks to the generation of content in line with the brand tone.
Cost and resource savings through process automation.
Well, now that you know this, it's time to choose your tool and take your marketing to the next level.
Top 15 AI Tools for Digital Marketing
Brief
01-Brevo
Brevo’s AI assistant makes it easy to create content in your email marketing campaign tool and streamlines customer service without the need to expand your marketing or support team.
Compelling subject lines with the desired tone and intent.
Email design and editing using AI and templates designed for each type of email.
Assistance in creating irresistible messages and calls to action in our drag-and-drop editor.
Send emails at the best time based on your subscribers' opening and click data.
One-click conversation summary and intelligent response generation in Brevo Conversations Platform .
Tributi has already boosted its opening rates to 95% thanks to Brevo's email marketing tool.
Ideal use: Email marketing and customer service for small and medium-sized businesses looking for greater efficiency and personalization in their communications in the most intuitive way possible.
Price: Brevo offers a free plan with unlimited contacts, newsletter editor, transactional emails, customizable templates, and SMS and WhatsApp campaigns. Upgrade from €6/month when you need more advanced features.
Discover the most intuitive email marketing
Writesonic
02-Writesonic
Writesonic is one of the most comprehensive and easy-to-use content and image creation assistants, trusted by over 30,000 marketing teams.
Assistant for product descriptions, landing pages , ads and blog articles.
Automatic generation of FAQs, images and voiceovers.
SEO optimization with competitor analysis, on-page SEO checking and automated internal links.
Integration with ChatGPT, Claude and Gemini to “chat” with any document or web page.
Ideal use: Writesonic is very useful for SMBs, e-commerce stores, and marketing agencies that want to automate content marketing.
Price: All features available on a free trial with limited credits. Paid plans start at $16/month.
Canva
03-Canva
Canva is the all-round solution of choice for graphic design of your content and advertising campaigns. Now, it offers you a suite of tools that will guide you step by step to unleash the creative process.
Instant magical resizing and redesigning to fit your images to different platforms and social networks.
Smart image editing using text.
Writing and machine translation assistant.
Generation of video, images, logos and graphic elements from text.
Magic eraser to remove unwanted elements in your photos.
Ideal use: Canva 's features are ideal for automating and providing consistency to the brand image of creators, SMEs, and large companies.
Price: Free access to professional templates and designs, AI generation, and 5 GB of storage. Paid plans start with Canva Pro, starting at €12/month.
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