SEO and optimizing your content for the most important

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Often, we also analyze where visitors left the site. The general rule here is: if the entry page is also the exit page, this is seen as a bad sign. But don't forget that the analysis tools are a good support, but they are not a substitute for common sense and thinking. If visitors leave a page quickly, it could also be because they found what they needed straight away. If the visitor goes straight to the contact page, they may just want to know what your opening hours are or find out your phone number. No analysis tool can see whether they then call you or come straight to the store (at least not one that complies with GDPR). All key figures should therefore be interpreted in context.

visitor source
How are you found? The most common sources ecuador whatsapp data Why Content Marketing is the New Supreme Discipline
of visitors are organic search, social media, external links and paid ads on Facebook or Google. If you know more about where your preferred customers come from, you can strengthen these channels in a targeted manner. With organic search, this works primarily through keywords. With social media publishing, you also distribute your content - such as news or blog posts - on social media such as Facebook or LinkedIn. This way, you can reach far more people than through your own site, and if the content is particularly helpful or entertaining, readers will recommend and spread it.

conversion rate
The conversion rate is a key figure for inbound marketing . It can be used to determine, for example, how many visitors to the website have given their contact details and thus become leads or have bought something in the online shop. Since the conversion rate can refer to different processes, you should be careful not to compare apples with oranges. For the purchase conversion rate of a banner ad, 2% is a very good value (it means that 2 out of 100 people who clicked on the banner also made a purchase). The contact conversion rate of a content offer calculates how many of those who click on a call-to-action button such as


clicked, then filled out the form and downloaded the content. A conversion rate of 15-20% is to be aimed for here, meaning that around every 5th or 6th visitor to the site performs the desired action.