Conversion tracking is key to evaluating the success of not only your campaigns and marketing channels, but your entire business. Find out how and which conversions to measure , what affects conversion rates, and what you should improve on your website to turn more visitors into customers.
What is conversion?
A conversion is a user action that aligns with your business goals. It is the desired outcome you want to achieve with your website, digital product, or advertising. There are virtually an unlimited number of conversions; you define which ones you will track and measure based on your goal. In this article, we will list the most common ones.
For example, if you run an online store where you sell products, you will most likely set your albania phone number data primary conversion to a purchase. Using conversion marketing, you will then try to convince the largest possible percentage of your website visitors to take this desired action.
The conversion can be further:
sending an inquiry form,
clicking on the link,
newsletter subscription,
download the application,
download e-book,
registration in the loyalty program,
Facebook page monitoring,
service reservation.
You can't do without conversion tracking in marketing.
Conversions are a fundamental KPI in online marketing and a valuable tool for measuring return on investment . To better allocate your budget and make better strategic decisions, you simply cannot do without conversion measurement.
Regular optimization of conversions, or conversion rate, therefore has a long-term impact on your business, whether you operate in the B2B or B2C sector. The conversion rate then expresses, for example, the percentage of visitors to your website who converted , in relation to the total number of site visitors over the same period.
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