What is lead nurturing marketing?

[Habib01]

To properly explain lead nurturing, we need to go back to marketing basics and review what leads are. They are contacts to people or businesses who have interacted with your brand in some way and may be potential customers. At first, these contacts are cold leads, because they have little or no awareness of your products or services. Through the process of lead nurturing, they become hot leads and later, customers.

Potential customers gradually move through the marketing funnel (also known as the lead funnel) through the buying stages of awareness, consideration, and purchase. The process of moving through the funnel, gradually working with the customer, and influencing their decision is called lead nurturing . It is about providing the right information at the right time to help turn a prospect into a customer.


Thanks to lead nurturing marketing:

you are building a relationship with the prospect,
you show that you are true experts in your field,
you increase your own credibility,
you build brand awareness .
This way, you lead contacts to the decision to order your products or services in a natural way for the customer.

Lead generation starts with
It is also important to know the term lead gen (or lead generation). It means generating leads and is the colombia phone number data first step in the whole process. Lead gen is used to obtain cold contacts . You will learn how to do this below in the article.

First, let's clarify what cost per lead is . This metric is important to track because it provides insight into the efficiency of lead generation and the quality of contacts acquired. Too high a cost per potential customer or low quality leads signals that it is necessary to reconsider tactics.

The formula for determining the cost of acquiring a lead is simple:

all expenses related to lead generation ÷ total number of leads acquired

The ideal price cannot be easily determined, it will be a different amount for each business , but what can be expected approximately.