Why do you need a lead scoring model?

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In today's age of sophisticated marketing tools, consumers have less and less tolerance for marketing that isn't personalized.

Nobody likes to feel like they're being sold something directly. It's uncomfortable and can sometimes feel invasive, especially if you're not planning to buy anything at that particular moment.

This is what usually happens when companies do not invest time in cultivating relationships with leads and accompanying them through the different stages of the purchasing cycle.

In many businesses, especially in the B2B industry, leads need a high level of trust and knowledge before they are convinced to make a purchase. That’s why it’s so important to track prospects as they approach a conversion, luxembourg phone number list adjusting your marketing strategies and messages to the different stages and circumstances.

A lead scoring model will help you do all this!

Create a lead scoring model with automated marketing

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Setting up lead scoring in Brevo

The easiest way to implement a lead scoring process is with marketing automation.

You probably already guessed it, and you're right: marketing automation is useful for many things.

Automation is a very powerful tool that allows you to send scheduled emails (welcome messages, abandoned cart reminders, etc.) at the most opportune time for your consumers and combine them with other conditions and filters for personalized messages.

But did you know there are many more possibilities? Companies that use marketing automation to accelerate their conversion funnel see a 451% increase in leads interested in the business.

If your marketing automation isn't delivering results like that, it might be a good idea to beef it up.

You can use Brevo's marketing automation to build a good lead scoring or loyalty scoring system that can save you hours of work.