How to increase sales using social media

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More than 77% of businesses use social media for their marketing . And while they work best for the SEE and THINK stages of the buying process , platforms like Facebook, Instagram, YouTube, and others can also boost your sales. According to surveys, 76% of users have purchased something on social media at least once.

However, only 11% of them buy immediately, which was confirmed by Meta expert Tomáš Havlík, who mentioned at the E-commerce day conference that up to 95% of people on social networks are not primarily interested in buying a product. More often, this is a longer-term process , during which you have to build awareness of your company among your followers and make them like you enough. How to do this and what to do to ensure that social networks bring conversions? We will talk about that in today's article.

Give first, then ask.
Only a quarter of users go to social networks to shop . The rest use them primarily for entertainment, communication, and information gathering . If you try to primarily sell in every post, you will never achieve success.

Instead, rely on the principle of reciprocity , where you offer your followers something for free and they benin phone number data will then be more motivated to return the favor. On social networks, you can give users free

provide useful advice and tips,
inform them about news and innovations in the field
or give them a special discount on your products.
For example, do you have an e-book or any other bonus content? Offer it to users on social networks in exchange for their email address . This gives them direct contact that you can then use for remarketing.

Let your customers decide for themselves
Rob Hardy from Ungated came up with the so-called non-pressure marketing . Its principle is that instead of convincing customers to buy, you create useful, high-quality and relevant content that makes them fall in love with your brand and decide to buy on their own.

Advertising is literally everywhere these days. Show your followers why they should be interested in you. Give customers a glimpse behind the scenes and reveal your human (social) side . Discuss with them, answer their questions and convince them that you are interested in them. You can learn more about proper and effective communication on social networks in our next article .