SEO versus PPC: What is worth investing in and when?

Habib01 · Post by **Habib01** » Tue Feb 18, 2025 6:43 am

PPC and SEO – two marketing tools that will get you to the top of search results and help you increase website traffic . So which one is better to invest in if you want to get new customers?

This is one of the most common questions asked by entrepreneurs who are deciding how to effectively allocate their marketing budget. To help you answer this question, we'll tell you what both tools can do, what the difference is between them, and when to use which one.

SEO helps build authority
SEO, or search engine optimization, is a set of methods used to improve your website's visibility in search results . It involves modifying your website to be user-friendly and search engine-friendly, such as Seznam or Google, but also working with backlinks, creating content, and other activities.

Quality SEO drives organic, or unpaid , traffic to your website by driving users to your site through costa rica phone number data keywords related to you and your industry. Search engine optimization is a great way to build brand awareness . If you do it well and consistently, your site will appear at the top of searches for relevant phrases, which will also build trust with your potential customers.

However, we must warn you that SEO is definitely not a channel that brings quick results. On the contrary, it requires patience and perseverance , which, however, will bear fruit if the right strategy is used. Also read how to measure SEO .

SEO benefits
If you create valuable content that people will enjoy, it will bring you visitors without you having to pay anything.
You will get long-term results that will be reflected in your organic traffic.
You will boost the credibility and popularity of your brand.
Disadvantages of SEO
You will have to wait for the results.
You need to constantly publish new content and update old content.
Search engine optimization requires expert knowledge and the ability to work with search engine algorithms, which are constantly changing, making it difficult to master without the help of an expert.