Choose your remarketing data types

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A remarketing tag is a block of code that adds visitors to your website to a remarketing list so that you can target them with advertising.
In the Remarketing box, select "We only collect general data about your website visits to advertise to your website visitors"


The global site tag must be added to every page on your site.

If you add the tag to every page in your site, all your site visitors will be added to the list.

When a user visits your site, the cookie associated with their browser is added to your remarketing list.

How to install Google Ads remarketing tags
Google Ads Remarketing List TagTo set up a Google Ads remarketing list, you need to install a code called a tag on your website.



There are two main ways to set up tags:

Paste the tag directly into your site
Add tags using Google Tag Manager
To set up a remarketing list, you must install a usa cell phone number list global site tag on all pages.



So, the convenient thing isGoogle Tag Manager .

Google Tag Manager is a free tool that allows you to manage tags from a centralized location.



We will explain how to install tags using Google Tag Manager.

How to create a Google Tag Manager account
First, open the Google Tag Manager page.
Click "Try it for free"
Click on the Create Account button in the top right
Set the account name to your preferred name, such as your company name.
Select your country
Configure the container
Set "Container name"
Select "Web" as the target platform (for websites)
Check the terms of use → h "Yes"
Once your account is created, you will be provided with the Tag Manager code.
Paste the code into your website
Let's rewrite the website code using a file transfer method called FTP.

How to install tags with Google Tag Manager
Click "Add new tag" on the home screen.
Rename the "Unnamed Tag" in the top left
Select your tag settings
Selecting a trigger setting
Click "Save" in the top right
On the home screen, click Publish
Trigger settings are settings for when a tag will fire.



For tags such as Google Analytics, select "All Pages" since you want them to load when the page loads .

Make sure to preview it before publishing to avoid publishing with the wrong information.

How to Create a Google Ads Remarketing List
Now let's take a look at how to create a Google Ads remarketing list.

First, log in to Google Ads.
Click the Tools icon and then click Shared Library.
Click on "Audience Manager"
Click on "Audience Lists"
Click the "+" button, select "Website Visitors" and add a website visitor list.
Enter a meaningful name for your remarketing list
Select a template from the List Members menu
Select a rule from the "Visiting Pages" drop-down menu
Add web page conditions to collect website visitor cookies for each menu option
Enter words, dates, or numbers according to the rule template and conditions you select for the list you want to create.
Once you've completed your rule, click "Or" or "Add"
Enter the size of the list when it is created (number of website visitors over a period of time)
Enter the validity period
Enter an audience description
Click on "Create Audience"
You can add users who visited in the last 30 days to your list, or you can start with an empty list, but if you've already installed a remarketing tag on your website, you'll need to select "Add website visitors in the last 30 days" if you want to include users who match your list rules.

You can create multiple remarketing lists.

Once you have created your list, create a new campaign and ad group and add your list to it.