What not to do during machine learning in Facebook ads?

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Facebook Ads Machine LearningNow let's take a look at what not to do during the machine learning phase of Facebook ads.

During this information gathering period, ad set performance tends to be unstable.



This also often results in a high CPA.



It's important to avoid changing any settings during brazil cell phone number list machine learning, but other edits you make can also significantly affect Facebook Ads' machine learning.

Now let's take a look at the edits.

Do not make any significant edits until the information collection period is over
A "substantial edit" refers to any major change to Facebook's popular ad sets.



During the information gathering period, performance is not stable, so it has been found that making "major edits" during this period can have a significant impact on Facebook Ads' machine learning .



Results during this period are not indicative of future performance.

Please be aware that if you make any "major edits" during the information gathering period, all of the learning you have done up to that point will be reset, which will delay the time when the distribution system begins to optimize .