Neglected and sometimes underestimated marketing

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"With the freedom to work from home, a café or a mountain chalet, there is always a responsibility to ensure that the work is done with quality and on time. If the candidate shows the employer that they are aware of this responsibility, or even convinces them that their performance will be even better in home office conditions, then the door will remain open," adds Ondřej Tyleček from Fairy Tailors.

"I recommend that candidates for a new position talk openly about their needs for working from home or in the office during the interview. It's a similar negotiation to salary. Always consider the entire offer, it's not all about one benefit. Therefore, look at your salary, bonuses, working hours, but also how much you will learn in your new job or what the potential for growth is in the given position," concludes Martina Machová from Sodexo Benefits.

Experts recommend that graduates be at least partially present in the company. They learn faster, acquire slovenia phone number data work habits, get to know colleagues, and become more part of the company than if they are in contact only online most of the time.Why is marketing so necessary nowadays?
Currently, most segments are fully saturated in terms of supply. Many segments have reached their penetration peaks. Over the past twenty years, we have seen huge changes in shopping behavior – first the entry of large chains and the movement of customers to shopping centers, and then the emergence and movement of online shopping.

Thanks to this, companies went through periods when growth was possible first through the growth of physical distribution - shopping malls and then online distribution. They went through periods when competitive advantage was in the growth of trade marketing, then in the start of using online marketing. In many categories, just a few years ago, it was enough to be among the first to turn on search campaigns and that again became a competitive advantage. However, everything I mentioned is now just a must have - basic marketing hygiene that must be implemented with quality if companies want to even consider succeeding. What can be the way out of this now? Marketing alone and only. But not in the form that most people imagine it in today's world, i.e. just advertising. It is necessary to be able to apply a truly comprehensive marketing approach starting from a strong vision, a unique product and then a strong brand built. Only thanks to this, companies can differentiate themselves in the future, present a strong worldview that will convince consumers and they will follow it.