Local marketing and Local SEO. Know and use Google to increase sales.

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What can derail a successful campaign? What are the “worst” mistakes you can make in the setup phase?
For those who already have a Google My Business listing, how do you see the Geolocation screen?
For example, to scale the search I have a real physical store and an online one, how do I do it?
Is SEO using Google My Business directly linked to the website? For example, if I have to manage a website made in 2003 in non-responsive HTML, will this then affect at a local level what the user will see in the local business panel?
My family and I have an art shop, in your opinion how important is it to sponsor on social media? And how often should it be done? Finally, what budget would you recommend to invest in sponsorships?
Google says no one knows the rating algorithm, so SEO is useful?
How do you evaluate the importance of reviews?
Digital marketing and Local SEO, for those who have a local business, are the added value to better position themselves on the market, gain visibility on the web and sell more. It is not just a matter of reviews and feedback, as many believe. Today users are more prepared and search for information on Google at all times.

What is Local SEO?
For local businesses , this search for information occurs when a need arises: finding a lithuania mobile database nearby restaurant, a furniture store, a hairdresser, a B&B. And it is precisely that moment when the user's attention is at its highest that the chances of selling our product are very high.

This is where Local SEO comes in, which is the set of different activities aimed at optimizing your brand or site with respect to a local search query. Since Google knows the physical location of users thanks to IP and geolocation, when someone performs a local search for a certain service, the search engine will show local businesses near their location.

The scenario
Local SEO is often considered a niche but in reality Google data tells us something completely different. Every month in the world we have:

4 billion local monthly searches
50% of mobile searches are local
50% of local searches lead to a store visit the same day
4 out of 5 users prefer to see geolocalized ads
Watch the webinar
Our guest this month was Francesco Antonacci , digital marketing and eCommerce consultant, founder of the Socialware agency and author Hoepli. Francesco helped us learn about the main Local marketing tools that Google makes available to us, explaining how to use them.


Browse or download Francesco Antonacci's presentation


Local Marketing and Local SEO. Know and Use Google to Increase Sales from SiteGround.com

As always, I ask you to comment on the webinar, so that I can get feedback on how it went and how you would like the next ones to be. Feel free to make suggestions and request future topics you would like to see covered. I recommend that you also take a look at our other webinars and follow us on the SiteGround Italia YouTube channel .

Below you can find some interesting materials related to the topics covered in the webinar:
Book: eCommerce, marketing and sales
Book: Local marketing
Google My Business

Note: as usual there were so many of you that we couldn't answer everyone. We forwarded to Francesco the questions we couldn't answer live and below you can find his answers.