3. Increase in retention rate

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Another advantage that interactive advertising brings to Digital Marketing strategies is that users who are attracted through ads show a higher retention rate.

This means that they stay longer on the ad , even more than when it comes to a traditional video format.

4. Increased data collection
How long did a user view the ad?
Which product did they click on?
Did you answer any surveys?
Did you watch the video again?
Did they share the information with anyone else?
These are some of the data that the Marketing team can access when using interactive advertising tools.

This detailed data can be used to improve sales strategies, better segment products, improve the advertising focus of each one of them and work on the design of future campaigns.

3 examples of interactive advertising
To create interactive advertising, not only creativity is mexico mobile database essential, but also the ability to be in tune with the demands of digital transformation.

It is no secret that people often have a negative reaction or rejection towards advertising , especially when they are so repetitive, unattractive and far from the taste of a potential client.

To begin a creative process of this type, it is essential to focus on achieving a design that is visually attractive and fun, but above all with purpose.

Advertising campaigns to be effective must focus on:

tell an interesting story;
solve problems;
be entertaining while engaging the user with the brand.
In order to make interactive advertising, it is important to use social media as an analytical resource. This will help to determine audiences and, above all, their tastes.

These examples of interactive advertising might help you get a clearer idea of ​​how to work with this tool.