The Power of Automation

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For example, consider how a major telecom provider might personalize their customer's experience via texting channels: the business could send an automated text when it's time for the customer to upgrade their device, when a new plan better suited to their budget or data needs is made available, or perhaps to promote a cross-promotional discount on a streaming sports service.


While the customer themselves might not be so vigilant about keeping up with their cell honduras mobile database phone provider's offerings, they'll certainly be checking their phone – and marketers can use that responsiveness to their advantage.


While some may be reluctant to incorporate automation into their marketing campaigns – perhaps due to some negative associations with earlier iterations of the technology – it's worth noting that the technology has seen some significant advancements in recent years. In fact, a 2022 study found that up to 70% of customer inquiries on Meta business messaging platforms are successfully answered via automation alone. 7