Sending media messages with engaging content

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Automation tools like chatbots have the ability to review past interactions with a customer to retrieve critical first-party data on their preferences, order history, previous questions, and more. Using this data, marketers can create highly personalized, and automated, messages to customers to boost engagement. By employing a chatbot to your advantage, you can not only send a curated message to a customer including their favorite products and services, but you can also automate the message itself, allowing you to scale marketing outreach across target audiences. Messaging apps can help provide the best automated and personalized experience for your customer, using conversations to engage prospects at the top of the marketing funnel, and nurture them with relevant content throughout the middle.


Like videos and links to learn more can make or break a potential sale, and build loyalty with your audience. A survey from Gartner showed that 73% of customers4 said they appreciate when companies proactively provide educational content hungary mobile database about products and services. Additionally, 62% of customers from the same study said they’re also more likely to buy from a brand that offers helpful content. Using automation to your advantage to deliver relevant and informative content to customers can help nurture potential customers to sale, without requiring extra man-power from customer service agents. Your customers want to engage with the content you have to share. Integrating automation into this process helps your business reach customers across time zones and scale your outreach to promote growth.


Combining automation with a human touch from your business is the best method to make sure customers are happy, and that they know they can still reach a real person when needed.