The relationship with stakeholders

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The interruption of face-to-face meetings, a practice inherent to the work of government relations professionals, brings one of the greatest challenges: the relationship with stakeholders. According to the survey The pandemic and public affairs: one year later conducted by the Public Affairs Council in 2021, with more than 150 government relations professionals, 87% of respondents stated that the use of videoconferencing will become increasingly common and 83% believe that their teams are proficient in remote activities. More than that, 65% reported that it is easier than they expected at the beginning of the pandemic to contact authorities via telephone and video calls.


However, although technology plays a fundamental role in this scenario, the change caused by the pandemic is not limited to the physical space. Remote activities, given the constant publications, have gained a chile mobile database more urgent connotation. With a large part of government teams allocated to emergency matters, there is a lack of time for dialogue in scheduled meetings and, therefore, it is more difficult to work with the decision-maker. Therefore, in order not to harm the defense of interests, the RIG professional's strategy must stand out.


For Luiz Nicolaewsky, superintendent of the National Beer Industry Union ( SINDICERV ), even with the adoption of videoconferencing, the need to complement it with face-to-face meetings is still pressing and being able to explore relationships with stakeholders depends on the creation of elaborate and organized strategies. “You need to meet schedules, summarize the topics and be well prepared technically,” he states.


The crisis forced professionals to adapt to the tools, but also to the agendas. Before the pandemic, important reforms and topics of interest were being discussed in Congress, and the Relgov area had plans to act on these issues. With the arrival of the new coronavirus, many of these agendas fell by the wayside and it was up to the RIG professional, once again, to reinvent themselves to understand the current contexts and choose their battles.