In 2019, 359 organizations had people authorized to circulate in the Chamber to defend their agendas

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Almost double the number of representatives registered until the last legislature (181). The data is from the 1st Secretariat of the Chamber.


In addition to national territory, lobbying is regulated in more than 17 countries. In the United States, for example, the first regulation was introduced in 1946, with updates in 1995 and later in 2007.


Thus, the growth of lobbying in Brazil, as a pressure group capable of influencing decision-making, as well as the regulation and recognition of the activity around the world, highlights the importance of lobbying activities, highlighting them as essential to companies, economic sectors in general and civil society as a whole.


Lobbying and other concepts: the role of Public Affairs
Because it is a practice that is not very widespread in jamaica mobile database Brazil, lobbying is often confused with other terms, such as advocacy. And, despite having some similarities, the activities differ , above all, in the scope of their actions.


While lobbying aims to work directly with public officials to influence decisions, advocacy essentially involves defending a cause. Although it is still used primarily by civil society organizations, its use by companies has also grown.


But, in addition to Advocacy, lobbying also tends to be mixed with other concepts, as is the case with Public Affairs – which, in turn, tends to be considered synonymous with the work of professionals in Institutional and Government Relations.


However, Public Affairs, which in free translation means “Public Affairs”, can be considered a field of convergence between the two terms and concerns the way in which organizations interact with the legislative and regulatory agenda.


It also refers to the way in which they build relationships with stakeholders , defined as individuals who have certain interests and can be impacted by projects and organizations.


In other words, in this way, Public Affairs works independently, not being considered an extension of lobbying or institutional relations, but rather as a link between them, which seeks to integrate the two models and, with this, compose an ecosystem.


As a kind of mediator, the role of Public Affairs, therefore, is focused not only on applying pressure in order to influence decision-making, but also on ensuring that all actors involved will have a voice — and will be heard — in the process.