9 blocks of Osterwalder model

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Alexander Osterwalder's business model is essentially a complete diagram consisting of nine blocks, each of which describes a specific process.

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Clients
Here, the target audience is segmented according to its distinctive features (customer needs, nepal mobile database average income level, etc.). The importance of this action is due to:

significant differences in the interests and demands of clients within the target audience;
the presence of several channels for product promotion;
the presence of several different strategies for interacting with clients;
differences in sales volumes for different client groups within the target audience;
the influence of several factors on the purchase decision.
To simplify the segmentation process, it is advisable to know the market category in which the company operates.

Mass market
There is no need to segment the target audience here. According to Osterwalder's model, customer relationships in their format, the values ​​of these customers and the distribution channels will coincide. For example, manufacturers of clothing in the mass market category and household chemicals work in this market.