The next generation of marketers know that in order

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I’ll be diving into these keynotes and sessions to bring you highlights from the first day of the event! “As AI drives technology, the next generation of content marketers is emerging” – Paul Roetzer Paul Roetzer’s (Founder and CEO of the Marketing AI Institute) keynote was all about the future of writing. He articulates a vision and opportunity for the next generation of marketers who leverage artificial intelligence to deliver the personalization and experiences modern consumers expect; unlock previously unimaginable creative possibilities; and drive the efficiencies, revenue growth, profits and leadership leaders demand.


social impact. During his talk, he shared an excerpt from azerbaijan mobile database the book Marketing AI: The Future of Artificial Intelligence, Marketing, and Business (co-authored with Mike Kaput): “ to deliver personalization and experiences to modern consumers , predictably, marketing must become smarter. It must become marketers + machines. Paul believes that there will be three types of businesses in every industry: AI Native, AI Emergent and Obsolete.


To succeed in this field, you need to choose to be one of the first two options. When you have the right data and the right AI can play a big role in reducing costs and increasing revenue when it comes to use cases, but Paul believes it cannot replace developing valuable products and services, creating amazing customer experiences, building a strong brand, and Continuously invest in your people and culture.