Understanding performance can help you make business decisions

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Website owners are desperate to increase sales every day.
However, in order to increase website sales, they need to consider whether they should increase the number of products, increase the number of traffic, simply reduce the drop-off rate before card payment, improve the UI design, or change the cart infrastructure, rather than treating these issues as issues, they need to convert the issues into numbers, that is, convert each issue into KPIs (key performance indicators), and tackle the issues every day with the ultimate goal of determining how much the KPIs need to change.

If the market were overseas sales , it would be one thing, but in a market limited to Japan, every category is overflowing with EC sites.
Even if you renew your site and copy the design of your competitors, copy the UI, or lower the price, users will compare sites, and when they finally arrive at kakaku.com, they will be exposed to price wars and their demise will come to an end. And the EC site will go out of business.


So, what principles should we use to india mobile database improve our website?
KPIs are used as a way of thinking (tool) to measure the progress towards business goals.

Key performance indicators (KPIs) are like milestones that are necessary for any business to succeed, regardless of whether it is an online store or not. Monitoring KPIs gives you a single number that tells you whether your e-commerce site's sales, marketing methods, customer service, etc. are going well and shows your progress towards your goal.

The most familiar example is PPC advertising. How much do you spend and how many orders do you get? By setting the number of orders as the KPI (let's say 100), there is a limit to how much you can increase the KPI to 200 by simply increasing the exposure of your ads. So, which other business KPIs should you change to increase the number of orders KPI? And what other KPIs have a large impact on changing the number of orders KPI? Today we will clarify this point and introduce the mindset required for success.