Set up Yandex.Direct yourself or trust the experts?

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If three years ago you definitely needed a specialist to launch advertising on Yandex.Direct, now the platform is increasingly turning to the common consumer and is moving towards simplifying the form.
Now, to launch, you no longer need to spend several hours sorting out the interface of the advertising account and collecting keywords - the system will do everything for you. However, do not rush to refuse a specialist in contextual advertising.

Bids

Yandex.Direct operates on an auction system - the "winner" is determined by a combination of two factors: the advertiser's bid and the predicted CTR. When two advertisers with the same bid compete, the one with the higher expected conversion of impressions into clicks will win.

Each sphere has its own threshold, so a user with the query "mortgage in Moscow" can cost several thousand, and the sale of some hydraulic equipment in Kemerovo will cost you up to 100 rubles.

Yandex forms the predicted cost of a click for you: it vietnam mobile database is available after loading keywords or in the Yandex "Budget Forecast" service. Set the price lower - your ad will not be shown exactly, a little more or exactly on the edge - the chances are also small. This does not mean that you need to crank up the cost per click to the maximum, as this can burn your budget in three hours.

Specialists know how to handle the cost per click and even reduce it over time.
There is also an option to be placed not in a special placement (the first 4 places), but at the bottom. Your ad is guaranteed to be shown, but the quality of such traffic is difficult to predict. There are often situations when the click price is acceptable and there are visits, but there are no conversions into actions.
Overheated sphere

Seven years ago, there was no one in Yandex.Direct - now every company is in context, so getting into some areas without having hundreds of thousands of rubles in reserve is useless, you will only waste your budget.

A beginner or an ordinary person, superficially familiar with the tool, will not understand what to do if he wanted to start with 30,000 rubles and will simply close the tab and decide that context is not for him. Or he will still decide to take a risk and most likely will just waste this money, having received, at best, several inadequate calls.

A contextual advertising specialist can work with almost any budget. Of course, he is not a magician and if you want to enter dental services in Moscow with 5,000 rubles, then you will fail and be disappointed. In the regions, the situation is calmer.