B2B and B2C inbound marketing: same basis, different strategies

[soniya55531]

B2B is the concept used to define commercial relationships between companies (so much so that the translation of the term is Business to Business ).

Therefore, we talk about B2B when your company's focus is doing business with other companies. In other words: selling services and products that help other businesses achieve better results.

And we use the term B2C when your company is focused on doing business with the end public. So much so that the acronym has two readings: Business to Commerce or Business to Customer .

A quick example to clarify the issue: your company makes uae mobile database popsicle sticks. It does business B2B by selling them to a popsicle factory. And the factory does business B2C by selling the popsicles from its carts on the beach.

The basis in both scenarios is the same, the application is different: commercial relationships between B2B and B2C audiences have unique motivations and appeals.

Therefore, communication and sales strategies need to be aligned according to the path and target audience. This applies to the inbound marketing strategy as a whole: the communication and persuasion channels can be the same.

Appeals on social media, email marketing content, blog articles, among others, must be planned and worked on to address the pain points of each audience.

Learn more: How to use customer pain to sell more
B2B strategies can achieve better results when working on topics linked to the corporate universe:

Lead generation
Sales and service strategies
Budget profitability
Success and profit strategies
And approaches aimed at the B2C audience benefit from content that is relevant to the day-to-day life of your potential lead:

Information about the products and services offered
Best ways to use
Results obtained
Promotions and launches
It is also a good idea to promote brand relationship actions and all the arguments that facilitate the purchasing decision process.