A look at color as an element of corporate identity

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Psychology of Color in Logo Design
Psychology of Color in Logo Design
In any branding, you first need to decide what target group (age, female, male, etc.) the company's products are intended for, what impression the corporate style will make on people and what to encourage them to do. The next step is choosing the combinations of shades that will dominate the logo design.

There are several popular shandong mobile number database primary colors. It is worth remembering that people remember complex shades less often. The choice of corporate colors directly depends on the customer's preferences, but the primary colors for the logo work the same way.

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Red
Kit Kat logo
Food and beverage brands can use the color red . This color stimulates the appetite of customers. It is important to remember that if vegetarian food is offered, it will irritate consumers.

In terms of audience choice, this color is quite suitable for brands targeting young people. Red is preferred by active people, as it evokes a feeling of passion and energy and evokes increased emotional attention. Such well-known brands as Huawei or Kit-Kat have red logos.

Blue and light blue
Samsung logo
The advantage of creating a logo in these colors is the wide range of applications in a variety of industries. The psychology of blue is known for its calming properties, it relieves stress and relaxes. This color often symbolizes professionalism and competence, making it a popular choice for logos in industries such as finance, technology, and healthcare.

The look at the blue color echoes the sea waves and the sky, therefore it reminds us of the pleasure of vacations, cruises and flights.