The Importance of Goals and Metrics

[baby]

And we will never tire of saying that the most important aspect of budget optimization is the presence of goals and metrics that allow you to measure income and evaluate the effectiveness of advertising campaigns. If the customer has configured goals, including revenue transfer, then you can use this data for optimization. Otherwise, you can optimize by the average cost of action or conversion of any depth configured in the goals.
To sum it up
Let's summarize what Dynamic Budget Allocation does in Andata. The general conclusion is that the budget will not be spent on campaigns that generally bring more expensive conversions. In businesses where there is kenya mobile database seasonality during the month, this is especially important, because manually managing the budget due to seasonality becomes simply impossible. For example, if you have a business related to microloans, and there are two sharp jumps in demand per month, when there are overdue salary payments or advances.

Andata's general approach is to dynamically distribute the budget between campaigns based on their effectiveness and profitability. This allows you to optimize the use of the advertising budget and achieve the best results for the business.