What does the CustDev process look like?

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There are four main stages in the Customer Development process:
Search for clients
This is essentially the formulation of one or more business models. In keeping with the business model design portion of the lean startup strategy, the customer discovery phase should generate assumptions, hypotheses, and concepts that can be tested.
Customer verification
This is the stage where tests are conducted to assess the viability of a business model, project or product. Typical aspects considered include market fit, scalability, feasibility and repeatability.
Building a customer base
At this stage, demand from end users begins to form. Awareness of the product is vietnam mobile database developed through sales and marketing channels. This is the initial stage of the project.
Building a company
At this stage, the business is transitioning from a startup mentality. The business model will be scaled up, as will the resources and infrastructure of the organization.

While the process should involve all departments, the primary responsibility for driving it forward usually falls on the product management and marketing teams, as they typically have more direct interaction with customers, analyze the feedback received, and translate it into product or project requirements.