Customize your pop-ups based on user behavior
Posted: Mon Mar 17, 2025 4:56 am
Studies show that 74% of your internet users expect to receive personalized content, and this can increase conversions by 42%.
Personalization is an important psychological principle, and tailoring your pop-ups to users' interests and compositions will make them more relevant and engaging.
The problem is that if you're using pop-ups to collect leads, you don't yet have personal information about your target audience, which makes personalization difficult.
This is where custom triggers can make a big difference.
For example, OptinMonster's referrer detection feature can easily determine the domain paytm database from which each user is visiting your site. This allows you to display a custom pop-up if the user was referred to your site from another specific site.
Let's say you get a lot of traffic on Pinterest. You could create a targeted pop-up that offers people a discount when they sign up for your newsletter.
Referrer Detection Popup Example
You can also trigger a pop-up based on the specific page the visitor is viewing. This page can give you a clue as to what the user is interested in and display a pop-up similar to the topic being discussed or product being reviewed.
Another option is to personalize your content based on the user's location. 80% of marketers use location-based personalization and get great results.
Example of a Popup Personalized by Location
Personalization is an important psychological principle, and tailoring your pop-ups to users' interests and compositions will make them more relevant and engaging.
The problem is that if you're using pop-ups to collect leads, you don't yet have personal information about your target audience, which makes personalization difficult.
This is where custom triggers can make a big difference.
For example, OptinMonster's referrer detection feature can easily determine the domain paytm database from which each user is visiting your site. This allows you to display a custom pop-up if the user was referred to your site from another specific site.
Let's say you get a lot of traffic on Pinterest. You could create a targeted pop-up that offers people a discount when they sign up for your newsletter.
Referrer Detection Popup Example
You can also trigger a pop-up based on the specific page the visitor is viewing. This page can give you a clue as to what the user is interested in and display a pop-up similar to the topic being discussed or product being reviewed.
Another option is to personalize your content based on the user's location. 80% of marketers use location-based personalization and get great results.
Example of a Popup Personalized by Location