Describe the key problem/task you will solve when working at each stage of the funnel: identify KPIs and select tools.
Today's customers are quite loyal to brands, so it's important to work with every stage of the funnel. During the "Awareness" stage, you should introduce the product; during the "Interest" stage, you should reinforce the problem-solution association and address objections. During the "Purchase" stage, you should engage the audience with the product.
After you've detailed your funnel/framework, allocate barbados telemarketing database your advertising budget and tools for each stage. Perform rough calculations and create a media plan. Try to quantify each tool in the context of "making a purchase." Calculate your ROMI (Return on Marketing Investment). This metric demonstrates the return on your marketing investments. The higher it is, the better. ROMI shouldn't be less than 100%, otherwise it means your marketing investments aren't paying off.
Step 5: Launch an advertising campaign
The gist: we conduct an advertising campaign, evaluating intermediate results and adjusting the strategy if necessary.
After preparing the materials and coordinating placements, launch the ad. It's important to perform interim analyses of the results to promptly adjust the split and reallocate the budget from one tool to another. For example, you may have invested heavily in lead generation on Facebook*, but the interim results show that the most converting channel is a campaign optimized for Google conversions .
Step 6 – evaluate the result
After completing your advertising campaign, create a results report. This will allow you to understand how your strategy has contributed to achieving your business objectives. When further developing your strategy, remember to consider the lessons learned from previous marketing campaigns.
Conclusions
Of course, you can get by without a marketing strategy . But be prepared for the fact that you won't have a comprehensive understanding of the market, audience, promotional steps, and tools. In this case, marketing won't work as a holistic tool. Ultimately, you won't be able to compare results and understand your "before" and "after" positions. I recommend using a marketing strategy as a tool before you begin promotion. Analyze the market, determine your product's position within it (current and desired), consider audience segments, and then set business goals.